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NEW PRODUCT
DEVELOPMENT SYSTEMS from Concept to Commercialization.
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(1) Manufacturer of Carbon Fiber:
 | Wanted to find a market for rejected carbon
fiber not meeting minimum
physical strength specification requirements, but with other intrinsic
properties, being scrapped at a ever increasing disposal cost. The
percentage of material being rejected was considerable.
|
| Reviewed the intrinsic properties of the carbon
fiber, market
researched and evaluated potential uses.
|
| Identified the potential use of CF as a conductive polymer filler for EMI
shielding, but needed innovative technical solutions to enable the CF to be
successfully incorporated into a polymer matrix, thus ensuring in a
consistent reliable conductor.
|
| Found solutions to solve the difficult technical problems, proved the
method and achieved the polymer to meet electrical property needs.
|
| Identified customers, developed the market, set pricing,
obtained end
user specification approvals and generated sales.
|
| The CF manufacturer now sells, through their existing sales force,
to a
wide range of customers, Carbon Fibers specifically for EMI shielding
applications.
|
| The rejected Carbon Fiber is now being sold at attractive margins, making
a positive contribution to the bottom line. |
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